Led a young, energetic creative team of five, while working directly with ECD of South China.
The agency's in-house UX Expert, and occasionally, the creative department's Producer.
Contributed to all major accounts and pitching, with integrated ideas that have strong digital focus.
Also highly involved with regional and global projects.
Brands - Mercedes-Benz, VISA, MARS M&M's, Snickers, Wrigley's Extra, MetLife Insurance, Midea, FedEx, 5 GUM, Eclipse, Doublemint, Pedigree, Whiskas, Bayer Citracal, Fonterra Anlene, Tourism Australia.
In addition to my day-to-day work, I continued to expand my creativity by participated in each month's Young Glory global competition. Completed the 8 months long 2014 season, and received a Bronze for achieving an overall 3rd place final standing.
• Created a super successful viral video called 'Annoying Lunch Companions' for Extra Gum.
It hits the chart on the Top 10 Most Popular Videos on YouTube HK in the first few days.
View counts on YouTube achieved over One Million and still climbing after 11 months.
Extra HK Facebook Page achieved 200+% increase of Page Likes.